Executive Biographies

Under Goldfarb’s leadership, Fontainebleau launched BleauLive, an entertainment platform that merges one-of-a-kind vacation experiences with performances by top musical artists. Goldfarb has been instrumental in numerous projects, including introducing new restaurant concepts and multi-million dollar renovations. Phil has also played an important role in bringing notable chefs to the Miami and Nashville properties, including Bourbon Steak and Stripsteak by Michael Mina.

Prior to joining Fontainebleau Miami Beach in 2011, Goldfarb was the President & Chief Operating Officer at Turnberry Associates for eight years. Goldfarb also held roles as President & Chief Operating Officer at All Florida Hospitality Management and Vice President of Operations/Development for Doubletree Hotel Corp.

As a distinguished graduate of Florida International University’s (“FIU”) Chaplain School of Hospitality, Goldfarb held the esteemed position of Chair of the Dean’s Council at FIU’s Chaplain School of Hospitality.  He remains an influential alumnus and has been awarded FIU’s prestigious “FIU Medallion” as well as the hotel school’s “Torchbearer Award.”  He was also recognized by the Miami Beach Chamber of Commerce with the “Excellence in Tourism Award.”

As Vice President of Operations, Room she oversaw departments such as Front Office, Reservations, VIP Services, Concierge Services, Guest Relations, Call Center, Valet Parking, Housekeeping, Internal Maintenance, Wardrobe, Condo-Hotel Operations, The Shops at Fontainebleau and Lapis Spa and Salon. 

Rogers has also been instrumental in leading the quality initiative – ensuring the hotel maintains its AAA Four Diamond service standards.

Prior to joining Fontainebleau Miami Beach in 2009, Rogers has more than ten years of experience in the hospitality industry, having held various positions at prestigious resorts within the Ritz-Carlton organization in destinations such as Las Vegas, Washington D.C, Orlando, Grand Cayman and Jamaica.

Prior to his current position at Fontainebleau, Chef Connell worked for the Ritz-Carlton, working in Bali, Shanghai, Tenerife, Palm Beach, Hong Kong, Singapore and Laguna Niguel. He most recently served as the Executive Chef for the Ritz-Carlton, South Beach in Miami, Florida where he operated the resort's seven restaurants and food outlets. Before joining the Ritz-Carlton, Chef Connell was a Sous Chef at the Hyatt Regency's famed Brasserie Restaurant in Los Angeles and spent time in the kitchens of esteemed eateries such as the Beverly Hilton Hotel and the Beekman Arms Inn in New York. Connell's culinary education began at the Institute of Culinary Arts in Palm Desert, California. He later received his Associates Degree in Culinary Arts from the distinguished Culinary Institute of America in New York City.

Prior to her appointment at Fontainebleau Miami Beach, Mora gained 12 years of experience in the legal industry. Mora most recently served as counsel with a focus on labor and employment matters for Fortune 100 and 500 companies in the hospitality, airline, retail and pharmaceutical industries at Hunton & Williams LLP in Miami. Her previous affiliations also include two years at Morgan, Lewis & Bockius in Miami, where she represented Fortune 500 companies with commercial and employment disputes, in addition to four years as an associate participating in all phases of commercial state and federal litigation at Thelen, Reid & Priest in Washington, D.C.

Throughout her career, Mora has been recognized by Florida Super Lawyers as a “Rising Star” from 2009 – 2012, was selected by South Florida Legal Guide as a “Top Up & Comer” in South Florida from 2008 – 2012 and received the E. Randolph Williams Award for Outstanding Pro Bono Service in 2006, 2007 and 2010. Additionally, Mora is a graduate of the American Bar Association’s Leadership Development Program in 2012 and a graduate of the Miami-Dade County Chamber of Commerce Leadership Miami Program in 2007.

The above honors are further supported by her involvement in several professional associations including United Way Women’s Leadership, Kids and the Power of Work (KAPOW), the American Bar Association’s Section of Labor & Employment Law, the National Employment Law Council, and the Florida Bar. Mora received her Bachelor’s Degree from University of Miami, where she triple majored and graduated magna cum laude. She then enhanced her education background by gaining a Juris Doctorate from American University, where she graduated cum laude.

Pereda joins Fontainebleau with more than 24 years of leadership in Human Resources and in the hospitality industry, most recently as the Director of Human Resources at Trump National Doral Miami. Previously, Pereda served as the Director of Human Resources and Area Director of Human Resources for the Viceroy Miami at Icon Brickell and Tides South Beach. Prior to that, she held the position of Director of Human Resources at the Conrad Miami, the Sonesta Beach Resort and at Occidental Hotels and Marriott Dadeland.

Originally from New York, Pereda was raised in Queens and Long Island and began her career in administrative and concierge positions, working for hotels including the Hyatt Worldwide Sales Office, New York Sheraton and Marriott Wind Watch Hotel.

In addition to her extensive experience, Silvia served as Vice President for two terms with the Hospitality Human Resources Association.

Carrillo began his career at the Carriage House Miami Beach more than 30 years ago. While working at the Carriage House, he worked simultaneously at Fontainebleau Hilton, which started him on a 25-year career path with Hilton Hotels Corporation. From the Fontainebleau Hilton, Carrillo joined the Miami Airport Hilton and then returned again to the Fontainebleau Hilton.

In 2005, Carrillo joined the Fontainebleau Resorts team as Vice President of Facilities. During the construction phase of Fontainebleau Resorts, Carrillo served as the owner’s representative and direct liaison with the City of Miami Beach.

Bryant returns to Fontainebleau Miami Beach after spending nearly ten years at the property starting in 2007, including holding the position of Director of Sales and Revenue Management. Most recently, Bryant held the position of Corporate Director of Revenue Management at Turnberry Associates where he was responsible for creating new revenue management structure and culture across the hospitality portfolio. He also served on the asset committees for numerous properties across Turnberry Associates’ portfolio.

Additionally, Bryant has held positions at Boca Raton Resort & Club as Director of Revenue Management and Registry Report as Marketing & Revenue Manager.

Bryant holds a Bachelor of Science in Business Administration from Ball State University.

Herman joined Fontainebleau Miami Beach in 2014, previously holding the position of Regional Marketing Director for KSL Resorts in La Quinta, California, where he oversaw marketing programs for several of the companies iconic resorts.  Herman is a native of New Jersey and holds a Bachelor of Journalism degree from University of Maryland College Park.

Wheatley began his career at Fontainebleau Miami Beach in 2004, first named as Director of Safety, Security and Risk Management and later Executive Director of Safety and Security. Previously, he had served in the US Army Reserves before earning a master’s degree in security and administration from Southwestern College. From there, he served as the Security Manager at Sheraton Bal Harbour before gaining the title of Director of Safety and Security on site.

Wheatley is a member of the American Society for Industrial Security International as well as the National Fire Protection Association.